Key People of Influence are not 10x smarter, 10x more experienced or 10x more likeable. This has nothing to do with the functional skills in an industry, it’s got everything to do with five skills that make you more “vital” (the irreplaceable life-force). The five skills that Key People of Influence focus on are:
1. THE PERFECT PITCH
Key People of Influence have a compelling answer to the question 'What do you do?’. If you can't pitch your value with clarity and credibility it’s game-over.
2. PUBLISH CONTENT
Key People of Influence create blogs, articles, reports & books for getting their message out to the world.
3. PRODUCT ECOSYSTEMS
Key People of Influence turn their skills, talent and ideas into products that people love to buy. Rather than purely trading time for money, Key People of Influence surround themselves with a ‘product ecosystem’ that makes money anytime/anywhere.
4. RAISE YOUR PROFILE
Being good at what you do is no longer enough. If you want to be a Key Person of Influence you must stand out and be recognised - You are who Google says you are.
5. PARTNER WITH PERFORMERS
Nothing great was ever achieved in isolation. Key People of Influence create opportunities with other high performers so that everyone can achieve more.
If you look closely you will see people in every industry applying this approach to break into the upper bracket of their field. It doesn’t take years, it doesn’t take luck and it doesn’t take hard work. It’s about focusing on the things that matter most.
(based on the book “Key Person Of Influence” by Kevin Harrington and Daniel Priestley)
